Making content may seem like a new concept to you as an eCommerce company owner. Or maybe someone has talked to you about the benefits of creating content. Perhaps you even took that chance and acted upon their advice and did it for a while, or maybe you didn’t. But if you did, you must have known how valuable content creating, as creating good content will help you grow your eCommerce business. The efforts were worth it, and my article will give you the perfect reason to learn or start creating content. The importance of a content creator on your team or being one yourself is very vital and can be the most vital asset to your company.
The five reasons you should begin creating content can be applied to nearly any type of content, which includes:
- Email campaigns.
- Traffic
- Blogging.
- Brand positivity
- Videos.
- Podcasts.
Here are some reasons that why content creating is important
1. Builds trust
A relationship works in two ways. Don’t make or post content just for the sake of creating it; make content so you can provide your viewers with something relatable and something of great value to them. Perhaps you build work that educates your viewers on a particular topic. Or, maybe you give them a daily dose of humor, fun, or entertainment. Make their time worthwhile.
Being efficient and focused in delivering great content will keep them coming back to you, and they will soon understand you and your services. The more time viewers spend viewing your content, the more similar and trusting they become with you.
2. Brand recognition
By making new content consistently, you’re building a library of fantastic pictures and resources that define your company. All these parts of content together are what makes your brand trustworthy and unique.
Every time someone chooses to see your article or photograph, you’re instilling name recognition. Your work will become more popular and recognizable by providing content aligned to your company (AKA building that library), and you will be hugely credited for it. Eventually, when any customer requires your type of product, any item or service, you’ll be at the top of their mind.
Use solid and creative images that showcase your brand’s aesthetic and spreads brand awareness. This is especially important for online media, where it’s simple for us to keep on scrolling if a post or video doesn’t grab our attention right away.
3. Helps SEO
If you are a consistent user of SEO, then you know that you are increasing your opportunities for your target audience to find you. Use keywords within every picture and article that’s relevant to your company. When someone types those keywords in a search engine or bar, your website will appear in the result column.
SEO can take some time to truly kick in, which is why it’s essential to start now if you haven’t already. Go back to your other blog posts and revamp them by including keywords throughout your articles and photographs. Don’t miss out on keywords, as it is one of the essential aspects of content creating.
4. It Makes You A Master
When you get ready to write a blog post, an email series, or make the outline for a video/podcast, you need to put yourself in the shoes of a professional who knows what they’re talking about. Because if you don’t do this, then your content will become very ordinary at best.
For example: If you have a Crossfit gym and you’re writing a blog post on the dissimilarities between slow carbs and fast carbs, it’ll be crucial that you’ve done your research and truly know the reason behind it. So be detailed and informative about what you write.
Get used to posting and writing content regularly, and you’ll place yourself as an authority, which will attract many followers and leads that will provide you a platform with a massive perk of creating content.
5. It Creates A Mountain Of Traffic
More traffic means more leads which provides us with more customers.
Whether you make consistent podcasts, videos, or blogs on your channel or your site, the different pieces of content will start to attract visitors, viewers, customers, and listeners.
In the content world, you do reap what you sow.
If you sow tons of great, unique, and epic content, you’ll reap tens (or hundreds) of thousands of annual viewers to your website.
But, if you think it’s too much hard work and doesn’t make content, then your traffic will be dependent on word of mouth, online media, and paid to advertise.
The outcome won’t be the same. It will eventually change the whole creation, and your website will take a different direction.
Think of content creation as a huge rock rolling down a mountain.
It starts small, but with time, it begins to shake up other masses and speed until eventually it can’t be stopped.
When we first started making content at Flight Media, we got very few hundred visitors per month to our website.
Now, it has a range starting from 8,000-10,000 visitors per month. (And most of it is organic, which means it’s not paid – traffic.)
6. It Keeps You Top-Of-Mind To Potential Customers
Sometimes all you have to do is wait for the correct time to arrive. This is where your caring email campaigns are so effective.
Not many people purchase this immediately.
But providing them with excellent and relatable content gives you a way to continue engaging with your group and keeps you top-of-mind.
7. It Validates Your Customer’s Decision To Buy From You
Once someone becomes your consumer, you don’t want the relationship to be over yet.
Whenever a customer notices a new blog post you release or provides an email about your latest new product or item or a promotion, it assures them that they’ve reached an online store they can stick with for a long time.
For example, Flight Media sends out a weekly newsletter that outlays all the new blogs, videos, fresh posts, soon-to-come podcasts, and other news we have to share with our viewers.
Every week, we have consumers emailing us about what they liked about a specific piece of content or asking questions about how we are using it for their campaigns.
And every time, we get to be known like heroes when we explain that we are already doing things for them which they didn’t even ask for.
I hope my article has helped you to understand the importance of a content creator.