TYPES OF FASHION PHOTOGRAPHY

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Today here we are with the types of Fashion Photography. Fashion, so what is Fashion? And how did it become a part of a genre of Photography? Fashion photography is also a popular type of photography. Still, it is also very critical, which is why you need extra skills apart from photography, such as picture editing.

 Well, if you want to play with your creativity and breathe life into your fashion aesthetics, then you capture them with the elements of photography. That’s how you create a fashion portrait—ranging from Clicking on streets, wandering through the city places to shooting inside professional high-end studios! Furthermore, it would be best if you aced in all of these forms of fashion photography to provide your client with a better portfolio and work sample for them to get a broader vision of what you are able to create, also to give them a more comprehensive and influencing perspective. So basically there are many types of fashion photography, but we are going to talk about the four main types, as follows:

CATALOGUE SHOOT

Catalog photography is the simplest form among all the four types of fashion photography. It is all about being bold and straightforward. The name catalog reveals that it offers visually appealing options to choose between and opt for a precise option.

Catalog photography is a lot similar to product photography. The presence of a human as the model is the only main difference between catalog shoot and product photography. But still, the center of attraction is the clothes and accessories, not the model. They are just a medium to present those garments on a life purpose. It’s a minimalist photograph that focuses more on the brand that they are wearing and less on the model. The main motive of this type of fashion photography is to collect people to convert them into potential clients or buyers. The motive of catalog shoots is to showcase apparel in a subdued setting in everyday wear. To show off the apparel, the models usually pose straight. However, they may assume other poses to highlight fashion elements such as pockets and other embellishments.

The style is plain, the background is primarily bright and straightforward such as white and gray, and the picture is captured in such a way to show the apparel details. There are only a few props being used and very few accessories. The majority of these pictures may also be taken in real-life places; this is an offshoot of catalog fashion shoot and is known as a Look book. The most critical part for a photographer is usually the lighting. The photographer has to keep this point in their mind that no matter whatever kind of lighting they are shooting in, they should capture the perfect colors or tones of the apparel no matter what. Keep away from shooting in low light or at night for this. It is also possible to use picture editing applications where you can alter the brightness and contrast.

HIGH FASHION PHOTOGRAPHY

This type of Fashion Photography is mainly for magazine covers and other publications. However, to a photographer, high fashion implies famous supermodels or celebrities in some extravagant poses, unrealistic clothing, some exotic backdrops, and all components, including location and hairstyle.

Also, getting the exact results the way you thought processed the shoot can be the most challenging task for the photographer and crew. You will have to continuously exercise your creative mind to make decisions with other factors like location, lighting, hair, makeup, and so on. Even if you have thought processed it well and had decided everything prior to the shoot, you must still keep thinking and exercise your mind to bring out even better results even if one of those factors is hampered or anything happens during the shoot, not to lose the thunder of the shoot and keep creating gorgeous work.

The very initial step is to finalize what kind of vibe or message do you want to convey through your pictures, whether it’s something substantial, impactful, or something relaxing and soft. Whether it should look detailed and crisp or not. After finalizing your mood or vibe of the shoot, you can further go wild with your imagination.

To bring out the desired effect and mood, you should choose your model wisely. Choose your model who has the correct body language for the particular shoot you want to put her in. You would definitely want someone who understands the work line and is professional. But again, that doesn’t mean models who are in their initial days aren’t suitable to work with. Obviously, it depends on what kind of vibe do they emit. If they are ideal for you, go ahead!

 You’ll want to work with professionals who are both responsible and capable. Everything ranging from hair styling, makeup, and wardrobe setup should be done and handled by specialists and professionals. They should also agree and have similar interests in your vision for the project and your appreciation for photography in general.

STREET FASHION PHOTOGRAPHY

Street fashion is also seen as urban fashion, which is often considered the total opposite of Haute Couture fashion. Fashion that has elements of Alternative fashion like grunge and hip-hop is a subculture of this Street Fashion. These are glimpses of street-style fashion that eventually has become quite popular. It grips the spirit of the “street” and shows the most relatable outlook through this type of fashion photography.

Street fashion aesthetics are mostly raw and everyday wear. Its vibe is very different from the vibe projected through luxury fashion and brands. It accentuates the trends going around in the real world. It comprises items that people wear on a daily basis, such as denim, sweatshirts or hoodies, and plain shirts and tops. It shows what normal people wear, how they see the style, and how their everyday style can create a fashion statement.

Other than models, photographers who specialize in this perspective often capture the raw moments of ordinary people on the street. However, you must be cautious while getting permission to capture people on the street.

EDITORIAL FASHION SHOOT

Editorial fashion is a huge part of fashion communication. You can find these types of photographs in magazines, posters, hoardings, newspapers and etc. The style becomes the center of attraction here, and the story is told all through the shoot. Visual effects are created by emphasizing texts, publications, articles, and concepts covering a vast range of topics before being released.

Models for editorial fashion shoots stay at the studio and work so hard under the constant lighting wearing all those heavy makeup and apparel throughout the day in changing backgrounds wearing a variety of outfits.

The idea is to provide a certain tone for the story to unfold. These photos might feature a single brand or numerous brands, as well as a variety of photographic approaches ranging from close-ups to long-distance photos. You can choose to add filters when you later put these photographs in your photo editing software.

The story is often created by keeping the model in mind as they will be in charge of acting and expressing out the role assigned to them using facial and body expressions. Here, for the model, it’s very important to understand the story properly so that it can be expressed properly through bodily movements. The main goal of this type of shoot is to create an effective statement about the brands or products.

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